About us

2001 - Company established as prepress and design studio.

2002 - First engraving machine purchased.

2003 - Refocusing on engraving services for advertising agencies. First laser is purchased, laser machines distribution is set. 10x Ltd was one of the first companies in the country, offering table top laser systems.

2004 - Distribution contracts for import and resale of CNC routers, tools and consumables signed.

2005 - Extended offer for machines. Demo jobshop was set to be able to demonstrate machines we offer in working environment. 
Started importing giveaways.

2007 - Company was in top 5 importers of promotional items in the country and laser engraving leader with hundreds of thousands engraved items per year.

2009 - Restructuring company, entering new markets - distribution of high quality products for retail and advertising. Cooperation with some of the biggest retail chains.  

2012 - New technology for signs production is purchased. Renewing existing machines.

2013 - 2017 - Attending foreign fairs and export increase.

2015 - Separation of retail into Asante brand with physical store in Mall Sofia and online store.

2016 - Purchase of equipment for production of Braille signs. With the help of professionals and based on global standards, we created a Braille layout for the blind and one for people with limited vision with maximum readability for Bulgarian language.

2022 - Due to business expansion, we separated the trading into a new company "10x Trade" Ltd, and "10x" Ltd remained as the manufacturer.


As per today our main activities are in few directions:

- Import and resale of machines and consumables;

- Cutting/engraving services for industrial and advertising applications;

- Production of any kind signage - product tags, mimic boards, front plates, wall signs etc. for industry and architecture;

- Import and wholesale of high quality giveaways, knives, flashlights, backpacks, wallets etc.

We are in possesion of 6 cutting / engraving lasers, 3 CNC routers, 3D engraving laser, vacuum thermoforming machine, etching machine, plastic bending and polishing equipment, UV and solvent printers.


All of us, the team of "10x", believe in the correct attitude as well as in the fast and qualitative execution of the undertaken commitments. Because we accept every client who has sought our services as a partner to work with for many years to come.

"10x" Ltd. and "10x Trade" Ltd. are official importers / authorized resellers  of following brands for Bulgaria:


Accessories and souvenirs